119 / 254
FERDINAND SCHOTT (1887-1964)
148
BASEL / HOTEL TOURING /
GARNI.
50
1
/
4
x35
1
/
2
inches, 127
3
/
4
x90
1
/
4
cm. Wassermann
& Ci. Anstalt, Basel.
Condition A. Paper.
[500/750]
148
149
ERNST KELLER (1891-1968)
149
●
AFRIKANISCHE KUNST. 1945.
50
1
/
4
x35
1
/
4
inches, 127
3
/
4
x84
1
/
2
cm.
Condition B+: repaired tears, creases, abrasions and
restoration at edges, some affecting image; creases
along vertical and horizontal folds and at seam; pin
holes in corners. Two-sheets.
Keller was one of the fathers of the international
typographic style. He taught design and typography
at Zürich’s Decorative Arts School, influencing
generations of students from 1918 until his
retirement in 1956. In addition to teaching, he also
designed a number of posters for the Zürich
Decorative Arts Museum. All of his posters adhered
to his two graphic principles of simplicity and
legibility. His style evolved over the years from a
strict approach in the 1920s, to more relaxed and
imaginative typography after the war, which ran
contrary to the prevailing, rigid international style.
MoMA 328.1957.
[1,500/2,000]