118 / 254
FRANZ GRIESSLER (1897-1974)
147
●
ONDAL SAITEN. 1931.
37
1
/
4
x24
3
/
4
inches, 94
1
/
2
x61
1
/
2
cm. F. Adametz,
Vienna.
Condition A- / B+: minor repaired tears at edges; minor
creases and abrasions along vertical and horizontal folds.
Franz Griessler studied painting in Vienna and
designed his first poster after World War I. He
opened a design studio in partnership with Gewista,
a large outdoor advertising agency, for which he
produced a number of successful campaigns. This
poster, for a violin string maker, echoes the spirit of
Swiss Object Posters. The text explains that the
strings produce “the purest of sounds.”
[1,500/2,000]
JACOMO (DATES UNKNOWN)
146
●
BLANC FEVRIER / BONNARD.
50
1
/
4
x35
1
/
2
inches, 127
1
/
2
x90
1
/
4
cm. A. Marsens,
Lausanne.
Condition B+: minor losses, restored losses and repaired
tears in margins; minor creases and restoration in
margins and image.
Little historical record remains of what must have
been a large and elegant store in Lausanne, except
for a series of posters designed through the decades.
Among the artists who helped immortalize the store
was Charles Loupot, who designed a poster for
them in 1918. Here, the artist uses a black cat to
help emphasize the white of the sheets in the
month-long white sale.
[800/1,200]
146
147