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CARL MOOS (1878-1959)
142
●
P. RÜCKMAR & CO / ZÜRICH. 1924.
49
1
/
4
x34
1
/
4
inches, 125x87 cm. Gebr. Fretz, Zurich.
Condition B+: creases and abrasions in margins and image and along vertical and horizontal folds. Framed.
In 1910, Moos designed a poster for this Zürich-based furrier with its Zürich address. As the company
expanded their scope after the First World War, using the same image as the original, this poster was
created to advertise two new locations, in the elegant winter resorts of St. Moritz and Davos. The
only differences between this version and the original are the background color and the typography
at the bottom, each of which were lavender on the 1910 version.
[6,000/9,000]