108 / 254
GIOVANNI PINTORI (1912-1999)
132
OLIVETTI LETTERA 22. 1952.
27
1
/
2
x19
1
/
2
inches, 70x45
1
/
2
cm. N. Moneta, Milan.
Condition B+: wrinkles and creases along vertical and horizontal folds; abrasions and minor skinning in
image. Paper.
Directly after he finished school in Monza in 1936, Pintori was hired by Adriano Olivetti. He stayed
with the company for 31 years, ultimately heading Olivetti’s graphic design department between 1950
and 1967. Olivetti was revolutionary in the progressive way in which he handled his company’s
advertising, turning “his graphic arts campaign into a total social and commercial restructuring of his
company.” Pintori oversaw a prodigious output of advertisements, many of them his own designs,
but also many by such prominent artists as Lionni, Glaser, Folon and Savignac.
[700/1,000]
GIOVANNI PINTORI (1912-1999)
133
OLIVETTI. 1947.
27
3
/
4
x20 inches, 70
1
/
2
x50
3
/
4
cm. G. Colombi, Milan.
Condition B+: creases in image; tear through left edge; restoration along top and bottom edges; archival tape
on verso. Paper.
Flowers interspersed between the beads of an abacus poetically indicate the confluence of art and
science in Olivetti typewriters. MoMA 492.1987.
[700/1,000]
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