97 / 254
SEPO (SEVERO POZZATI, 1895-1983)
114
●
NOVELTEX.
21
3
/
4
x14
3
/
4
inches, 55
1
/
4
x37
1
/
2
cm. Idea, St. Ouen.
Condition A- / A: minor water staining at bottom
edge. Paper. Framed.
One of Sepo’s first accounts with Dorland
Advertising Agency was the shirt-maker Noveltex,
with whom he continually worked over the course
of almost 20 years. His geometrically-influenced
depiction of a shirt is an ingenious, stylized Art
Deco version of an Object Poster; it became the
company’s logo, serving as the basic visual element
used by the company’s advertisers for many years.
This is the smaller format. Not in Sepo.
[1,200/1,800]
XANTI SCHAWINSKY (1904-1979) &
GINO BOCCASILE (1901-1952)
115
●
[HAT ADVERTISEMENTS.] Two
posters.
Each approximately 13
1
/
4
x9
1
/
4
inches, 33
3
/
4
x23
1
/
2
cm. Milan.
Condition varies, generally A. Matted and framed.
Includes
Princeps
(1934), by Schawinsky and
Bantam
, by Boccasile. These are the small format
posters..
[700/1,000]
114
115