92 / 254
DESIGNER UNKNOWN
105
●
PHILIPS. Circa 1934.
49
1
/
2
x35
1
/
2
inches, 125
3
/
4
x90
1
/
4
cm.
Condition B+ / A-: repaired tears at edges, some into image; creases in image; repaired pin holes in corners. Framed.
Philips began manufacturing radios in 1927, and within five years they had sold one million of them.
Here, as part of a campaign that explains how licensed radio dealers will take back any outdated model,
we see an older man with an early tube receiver radio, from the 1920s, rushing to trade it in for a new
model Philips. He is being greeted by a man in corporate livery carrying a Super Inductance 638A
model, which was manufactured by the company in 1934 and 1935.
[2,000/3,000]
JOSEPH BINDER (1898-1972)
106
●
ORGIE / DIE NEUE JYLDIS. Circa 1930.
38x26 inches, 96
1
/
2
x66 cm. Astra, Saarlouis.
Condition B: restored losses and overpainting in corners and at edges; repaired tears and restoration at
edges, into central image; restoration along horizontal folds. Paper. Framed.
The Jyldis cigarette company (the word means “star” in Turkish) was founded in 1919. The company
moved to Saarlouis, which had been occupied by the French since the end of World War I, in 1929.
Another image Binder designed for the company, which also mentioned this peculiarly named
cigarette, was reprinted in
Modern Publicity
magazine on January 1, 1928. One cannot help but
recognize the head in the fez, an image which Binder used to lasting acclaim and recognition for Julius
Meinl, whose logo he designed in 1924.
PREVIOUSLY UNRECORDED
-
RARE
. We could find no other
copies at auction.
[1,200/1,800]
WALTER HOFMANN (1906-1973)
107
BUNTER BALL IM ZOO. Circa 1932.
35
1
/
4
x23
3
/
4
inches, 89
1
/
2
x60
1
/
2
cm.
Condition B: restored losses along right edge and in lower right corner, affecting text; restored tears through
right edge; creases in image.
[700/1,000]
105
106