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CHARLES LOUPOT (1892-1962)
95
●
SATO / CIGARETTES EGYPTIENNES. 1919.
49
1
/
2
x34
3
/
4
inches, 125
3
/
4
x88
1
/
4
cm. Säuberlinn & Pfeiffer, Vevey.
Condition B+: minor restored losses and overpainting in lower right corner; repaired tears at edges; minor
creases in image; light foxing and time-staining in lower text; multiple repaired pin holes in corners. Framed.
After studying in Lyon, Loupot went off to fight in the First World War and was wounded. He returned
from the front and settled in Lausanne, where his parents were living, and quickly began his successful
career as a poster designer. Most of his work in those early years was for the fashion and luxury goods
industries. His style is of the high-profile Swiss School, to which he has added his own light French
touch, a combination that worked very well for the products he was asked to advertise. This is one of
his finest posters from that early period (he moved to Paris in 1923). In his Mannerist Swiss style, it is
a delicate drawing of a fashionable beauty languorously enjoying a cigarette. His use of blue and orange
as the predominant colors is exquisite and provides an eye-catching quality. This image was also used
on the cover of sheet music. In an unusual cross-marketing promotional campaign, the music was
commissioned by the cigarette company, and the “slow waltz” bears the company’s name. Loupot p. 52,
Loupot / Musee de l’Affiche no. 1.
[7,000/10,000]