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ADOLPHE MOURON CASSANDRE (1901-1968)
91
●
NORMANDIE. 1935.
39
1
/
4
x24
1
/
2
inches, 99
3
/
4
x62
1
/
4
cm. Alliance Graphique L. Danel, Paris.
Condition A: minor repaired tears in margins.
A pillar in the pantheon of modern poster design, Cassandre’s unforgettable image has entered the
mainstream of the graphic vernacular. Attention is often drawn to the “lofty symmetry and steep
upward angle” (Mouron p. 67) of the composition and to the small flock of gulls, which help to
convey the size of this floating palace. Yet, seen head-on, this liner displays a grace and smoothness of
curves that belie its massive size; even the small amount of water being churned up by its mighty keel
seems to suggest that the boat is literally gliding through the ocean. Several variations of this poster
exist, all boasting the same monumental image, but differing in their text; one announces the ship’s
maiden voyage, while another announces “Service Régulier.” Mouron 56, Tourism 19, La Mer 137,
Schipp & Affiche p. 60, Brown & Reinhold 53, Weill 345, Reina Sofia p. 194, Affiches Art Deco p.
43 (var), Design Graphique 64.
[12,000/18,000]