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APRIL GREIMAN (1948- )
304
●
THE MODERN POSTER. 1988.
38
3
/
4
x24
1
/
2
inches, 98
1
/
2
x62
1
/
4
cm.
Condition A. Paper.
Greiman, an early proponent of computer
imagery and digital design, became a
prominent role model for a new generation of
American graphic designers in the digital age.
She was able to incorporate her knowledge of
European Modernism into Californian “New
Wave” style. As Steven Heller explained in
Eye
Magazine
in 1993, “Influenced by typographic
experimentation at schools in Basel, London
and Amsterdam, so called post modern (Po-
Mo) graphic design reared its head as Punk,
Swiss Punk, New Wave, Pacific Wave, Decon-
structivism, as well as Soviet, Bauhaus and
vernacular-retro” (
Eye
, Vol 8, No. 2). In addition
to designing one of the posters for this seminal
poster exhibition at the Museum of Modern Art
in New York, Greiman also appeared as one of
the speakers at a symposium held by the museum
in conjunction with the exhibition (along with
Armin Hofmann and other designers). Greiman
np., Graphic Design in America p. 124, MoMA
81.1990.
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