Page 172 - Swann Galleries - Modernist Posters - Sale 2314 - May 13, 2013

EMIL RUDER (1914-1970)
215 ● UNGEGENSTÄNDLICHE PHOTOGRAPHIE. 1960.
493/4x34 3/4 inches, 1261/2x88 1/4 cm. Buchdruckerei VSK, [Basel.]
Condition B+: staining from glue in left image and across central image where sheets are adjoined; creases in
margins and image; pin holes in corners. Two-sheets. Paper.
Ruder was first and foremost a typographer, in which role he both designed and taught, often working
together with Armin Hoffmann. From 1965-1970 he was the director of Kunstgewerbe Museum in
Basel. A major proponent of the “Swiss Style,” he advocated for typography to be clear, concise and to
“convey information in writing,” which he did via a rational approach by employing sans-serif typography
within grids and symmetrical layouts. His writings and teaching went on to influence not only Swiss
designers but international designers as well. Swiss Graphic Design p. 219. [500/750]
WOLFGANG WEINGART (1941- )
216 ● KUNSTHALLE BASEL / KUNSTKREDIT. 1977.
501/4x35 1/2 inches, 1271/2x90 1/4 cm. Wassermann AG, Basel.
Condition B+: creases in margins and image; abrasions at edges. Paper.
Weingart was primarily a self-taught designer and pioneer within the Modernist movement. He moved
to Basel in 1968 and began teaching at the Kunstgewerbeschule, challenging the rational order and
dogmatic rules of the international style. Inspired by the montage, collage technique and using new
technologies, Weingart’s posters surpass the concept of contemporary design and achieve a near
alternative status. MoMA 208.2006, V&A E.473-2009. [400/600]
215 216