86 198
129
●
(ADVERTISING)
Album entitled “Spring Convention, Chicago
District, F.W.Woolworth Co.,March 19-21,1935,”
with 57 photographs of marvelous trade show
displays depicting a range of consumer products,
including Savage Tattoo, Edwards Tenderized
Marshmallows, Built Rite Toys, Wrisley Soaps,
Specialty Picture Frame,The Colonial Bead Co.,
Lorraine Novelty,Meteor Electric,Auburn Rubber
Co., and much more. Silver prints, 7
1
/
4
x9
1
/
4
inches
(18.4x23.5 cm.), each is linen-backed, each is
numbered in the negative and a few with caption
information. Oblong small 4to, gilt-lettered cloth,
twin-bolt binding. 1935
[2,500/3,500]
From the Collection of Gary Calderwood.
130
●
(ADVERTISING)
Kodak Verichrome Film (Freestanding Diecut
Display) with an original print. Overall size
42x32 inches (106.7x81.3 cm.), flush mounted
to thick board with a support on verso; silver
print measures 24x18
1
/
2
inches (61x47 cm.).
Circa 1937
[500/750]
129
130