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(ADVERTISING)
A curated album with more than 90 advertising and architectural photographs, including modernist ads
for coffee, tea, hats, perfume, purses, kitchen ware, batteries, and shoes, as well as interior shots of kitchens,
executives, offices, opulent living rooms, studies, building exteriors, gas stations, and storefronts. Silver
prints, each approximately 7x9 inches (17.8x22.9 cm.), or slightly smaller, and the reverse, a few with a
Collens N.Y. credit and a numeric notation, in the negative, and many sheets with a red rule, in pencil,
on mount recto; usually mounted 2 per page recto only, but the prints are occasionally overlapping; a
few laid in at the rear. Small folio, leatherette with triple-bolt binding. 1930s
[1,500/2,500]
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(AMERICAN INDUSTRY)
Group of 42 modernist photographs relating to utilities and power plants, with scenes of various
electrical transmission towers in New Jersey (Raritan River Plant, Sayreville), Pennsylvania
(Wallenpaupack), andTennessee (the Phoenix Utility Co., in Memphis); as well as views of stringing
equipment, heavy machinery, turbine rooms, boiler rooms, foundations and construction scenes,
powerhouse sites, interiors of plants, and more. Silver prints, 10x8 inches (25.4x20.3 cm.), and the
reverse, each with a caption in the negative; many mounted to linen. 1930s
[800/1,200]
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