LESTER BEALL (1903-1969)
26
●
EUROPE / UNITED STATES LINES. Circa 1952.
30x22 inches, 76
1
/
4
x56 cm.
Condition A- / B+: minor losses at edges; creases and abrasions in corners and image. Paper.
In the 1930s, after a traditional education in Chicago, Lester Beall became interested in avant-garde
typography and the design elements of the Bauhaus. He moved to New York in 1935, where he began
a successful career as an art director. He created world-acclaimed logos and corporate identities for such
companies as American International Paper, Merrill Lynch, Caterpillar, Martin Marietta and the New
York Hilton. His goal was always to get his clients out of what he called “the vast anonymity.” He strove
to achieve this goal with graphics as simple, efficient and readable as possible, as exemplified here with
the
S.S. United States
in the middle of a patriotically-colored arrow pointing toward the word “Europe.”
[1,500/2,000]
