ASHLEY HAVINDEN (1903-1973)
205
●
BETTER DRINK / MARTINI / VERMOUTH. 1955.
29
3
/
4
x39
3
/
4
inches, 75
1
/
2
x101 cm. W.S. Crawford Ltd., London.
Condition B / B+: tears at edges; creases and abrasions in margins and image; punch hole in upper right
image; sharp fold in upper left corner. Paper.
In addition to being a poster designer, Havinden (who signed his work with his first name) was also
the creative director of the Crawford Agency, a cutting-edge advertising firm that was developing the
“International Style” in the 1950s. Here, for one of his largest clients and most recognized campaigns,
he plays with Martini’s corporate logo, using color circles and stripes combined with a more fluid and
natural typographic treatment. This poster is a classic modern design. Havinden 63, Graphis Annual
52 / 53 p. 21.
[800/1,200]
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