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FRANCIS BERNARD (1900-1979)

78

OLYMPIA. Circa 1935.

44

3

/

4

x30 inches, 113

3

/

4

x76

1

/

4

cm. Éditions Paul Martial, Paris.

Condition B+: minor repaired tears at edges; creases, abrasions and restoration in margins and image. Framed.

A graphically appealing photomontage with an almost hypnotic array of diagonal lines. The man is

seemingly sitting on the poster’s reclined title which, together with the line of text running parallel to

the typewriter’s cartridge, creates a dynamic image. One of two posters designed by Bernard for the

same product, the other one features a woman typing against a blue background.

[1,000/1,500]

JACQUES NATHAN GARAMOND (1910-2001)

79

EXPOSITION DE L’HABITATION. 1935.

47x31

1

/

2

inches, 119

1

/

2

x80 cm. Édition de l’Architecture D’Aujord’Hui, Bologne.

Condition A: minor abrasions at edges.

Nathan Garamond was a member of the U.A.M. (Union des Artistes Modernes), alongside such

graphic art luminaries as Cassandre, Carlu, Loupot and Colin. He was encouraged by Carlu, ten years

his senior, to create the posters for

L’Habitation

, an exhibition of building designs, that was included

as a section of the

Salon des Arts Ménagers

. Nathan designed three posters for the exhibition from

1934 to 1936. His designs for this show are “impeccably architectural” (Affiches Art Deo p. 187) and

for this one he also incorporates photomontage into the image. UAM p. 69.

[1,200/1,800]

78

79