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360
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(FASHION—CRUISE SHIP
SWIMWEAR)
A folder with 33 photographs depicting an
underwater-themed fashion show for new
“Chromspun” swimwear aboard a Grace
Line cruise ship.
Titled
Eastman Chemical Products and Harper’s
Bazaar present A New Wave of Fashion in
“Chromspun” Swimwear.
The photographs depict
chic women showcasing swimwear and other
cruise-appropriate clothing on a stage adorned
with fish; other images show the audience and
announcers, as well as the models behind stage.
Silver prints, the images measuring 9
1
/
2
x7
5
/
8
inches (24.1x16.4 cm.), the sheets slightly larger;
with the original folder with descriptive text
(“colored with star-struck brilliance” in “tropical
tones”) and a price list. 1959
[500/750]
359
●
(BILLBOARDS)
A group of 29 striking and stylish photographs of highly graphic, 3-D ads for Pacific
Outdoor billboards, in Los Angeles.
A prime example of mid-century Mad Men-era advertising for Oreos, Marlboro cigarettes, Ritz
Crackers, Shell Gas, Philadelphia cream cheese, Kraft mayonnaise, Betty Crocker cake mixes, General
Electric appliances, and more. Silver prints, the images measuring 8x10 inches (20.3x25.4 cm.),
nearly all with a Pacific Outdoor hand stamp on verso, and 9 with typed captions identifying the
client, agency, type of bulletin, date photographed, and location, on verso. 1954-57
[800/1,200]
359
360