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162
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HOWARD SCOTT.
“That’s My Meat.” Kingan’s Reliable bacon billboard artwork. Gouache on board with
collage. 508x921 mm; 20x36
1
/
4
inches. Signed in upper left. Glue residue along margins
from window matte. Scattered light soiling and toning. 1949.
[1,000/1,500]
Accompanied by photograph of the Kingan & Company sales meeting at the Hotel Jefferson,
Richmond,Virginia October 7, 1949 (with photographer’s stamp and title written on verso), showing
this advertisement enlarged on a full sized billboard hanging above the stage before a packed room of
salesmen. Scott’s illustrations for the company’s “That’s My Meat” ad campaign brought Kingan’s
national attention, and were among the most famous and recognizable billboards and print ads of the
period.
163
●
HOWARD SCOTT.
“That’s My Meat.” Kingan’s Reliable meat billboard artwork featuring freckle-faced girl
with hot dog. Gouache on board with collage. 559x1016 mm; 22x40 inches. Signed in
upper left corner. Glued to window matte along verso edges. Scattered light soiling and
toning. Circa 1949.
[800/1,200]
Accompanied by photograph of Howard Scott sitting with Kingan & Company staffers, with a version
of this ad in the background.
162
163