LUCIAN BERNHARD (1883-1972)
282
●
DIGNOWITY’S KRONEN - GARN. 1911.
24x16 inches, 61x40
1
/
2
cm. Holerbaum & Schmidt, Berlin.
Condition A: pencil notation in lower left corner. Paper.
At the beginning of the 20th century, Lucian Bernhard invented a new, modern and pragmatic way
to design posters. His Sachs-Plakat (Object Poster), presented objects depicted by themselves in flat
colors, with no ornamentation or shadow, against a monochromatic background with very large, bold
typography. DFP-III 211, Wember 75, Fruhe Berliner 66, Chemnitz 29.
[1,200/1,800]
