| Front Cover - Lot 258 (detail) | 1 |
| Title Page | 3 |
| Illustration - Lot 213 - Mihaly Biro, Unicum Zwack | 9 |
| Introduction:: The Julius Paul Collection of Posters | 11 |
| The Julius Paul Collection of Posters, Sale 2336 - Lots 1-379 | 14 |
| Cigarettes & Rolling Papers - Lots 1-24 | 14 |
| Bicycles - Lots 25-31 | 30 |
| Newpapers, Books & Magazines - Lots 32-54 | 34 |
| Exhibitions - Lots 55-104 | 48 |
| Secession - Lots 105-117 | 78 |
| Photography- Lots 118-125 | 90 |
| Performers & Cabarets - Lots 126-173 | 96 |
| Food & Restaurants - Lots 174-193 | 120 |
| Automobiles - Lots 226-231 | 148 |
| Beverages - Lots 194-225 | 130 |
| Sport - 232-240 | 152 |
| Film - Lots 241-257 | 158 |
| Products - Lots 258-302 | 169 |
| Chocolate - Lots 303-315 | 194 |
| Fashion - Lots 316-341 | 204 |
| PKZ - Lots 342-347 | 218 |
| Balls & Galas - Lots 348-364 | 224 |
| Military & Political - Lots 365-379 | 232 |
| End of Sale - Lot 379 | 240 |
| Artist Index | 243 |
| Bibliography A-Pl | 244 |
| Bibliography Po-Z | 246 |
| Endsheets - Lot 112 - Weiner Werkstätte / Standige Ausstellung | 255 |
| Rear Cover - Lot 105 | 256 |