ROBERT INDIANA (1928- )
197
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VIVA / HEMISFAIR / SAN ANTONIO. 1968.
46x30 inches, 117x76 cm. L.P.I.U., St. Louis.
Condition B+: tears and creases at edges and in corners; wrinkles and creases in image. Paper.
In 1968, marking the 250th anniversary of its founding, the Texas city of San Antonio was chosen as
the first site of the World’s Fair in the American Southwest. Robert Indiana, who became a sensation
in 1964 when he designed his famous “LOVE” graphic, was commissioned to design the official fair
poster. The typography, solid and saturated bold colors and geometric lines are characteristic of his
trademark style. This poster was Indiana’s second World’s Fair commission; his first being for the 1964
World’s Fair in Flushing, New York, for which he constructed a 20x20-foot illuminated metal structure
that read, “EAT.”
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