JOSEPH BINDER (1898-1972)
191
●
NEW YORK WORLD’S FAIR / THE WORLD OF TOMORROW. 1939.
30x20 inches, 76x51 cm. Grinnell Lith Co., New York.
Condition A / A-: minor loss in lower right corner. Paper.
A strong Art Deco and Modernist design for the New York World’s Fair featuring “a visual
epitomization” (World of Tomorrow p. 218) of the Trylon and Perisphere rising over a train, ship and
the silhouette of New York City. Binder’s design was awarded first prize in the poster competition for
the fair in 1938. Joseph Binder studied at the Vienna School of Applied Arts under the great
Secessionist, Alfred Roller. He emigrated to America in the mid 1930s, where he continued his work
as a graphic designer, creating campaigns for United Airlines and the American Red Cross. He designed
covers for
Fortune
and
Graphis
magazines, and in 1948, was appointed Art Director and Designer for
the U.S. Navy. World of Tomorrow p. 219, Weill 427, Resnick 31.
[2,000/3,000]
