MAURICE LOGAN (1886-1977)
172 CRATER LAKE / SOUTHERN PACIFIC. 1933.
23x16 inches, 58
1
/
2
x40
1
/
2
cm.
Condition B+: ink stamp and pencil notations at edges; creases in image. Paper.
The Southern Pacific Railway relied more on posters for advertising than any other American railroad.
“As the twenties progressed, SP [Southern Pacific] management gradually came to the realization that
their line’s advertising would be more effective if it focussed on a single memorable theme . . .
California’s romantic appeal” (Zega p. 57). “The line so grew to admire [Logan’s] style that in 1928
it was made the campaign’s focus” (Zega p. 61).
[1,500/2,000]
