Page 91 - Swann Galleries - Modernist Posters - Sale 2314 - May 13, 2013

ADOLPHE MOURON CASSANDRE (1901-1968)
105 ● NORMANDIE. 1935.
391/4x24 inches, 99 3/4 x61 cm. Alliance Graphique L. Danel, Paris.
Condition B+: repaired tears and restoration at edges and in upper image; foxing and overpainting in
margins; minor abrasions in image.
A pillar in the pantheon of modern poster design, Cassandre’s unforgettable image has entered the
mainstream of the graphic vernacular. Attention is often drawn to the “lofty symmetry and steep
upward angle” (Mouron p. 67) of the composition and to the small flock of gulls which help to convey
the size of this floating palace. Yet, seen head-on, this liner displays a grace and smoothness of curves
that belie its massive size; even the small amount of water being churned up by its mighty keel seems
to suggest that the boat is literally gliding through the ocean. Several variations of this poster exist, all
boasting the same monumental image, but differing in their text; one announces the ship’s maiden
voyage, while another announces “Service Régulier.” Mouron 56, Tourism 19, La Mer 137, Schipp &
Affiche 30, Brown & Reinhold 53, Weill 345, 1000 Posters 262, Reina Sofia p. 194, Affiches Art
Deco p. 43 (var), Design Graphique 64. [12,000/18,000]