DESIGNER UNKNOWN
67
●
THE WAY TO REACH THE MODERNS. Brochure. Circa 1935.
11x8
1
/
2
inches, 28x21
1
/
2
cm folded. Paul Block, Inc., New York.
Condition A-: light creasing and discoloration along folds. Paper.
William Randolph Hearst renamed his
New York Morning Journal
newspaper
The New York American
.
In 1937, it merged with
Evening Journal
and was renamed again as the
New York Journal-American
. This
flyer (22x17 inches unfolded) is aimed at luring a more sophisticated audience into reading the daily. The
image is of the highest Art Deco standard, and inside includes both a photo of and a quotation endorsing
the paper from the Broadway producer, Florenz Ziegfield.
RARE
.
[400/600]
DESIGNER UNKNOWN
68
DECORET / QUICK DRYING ENAMEL. Circa 1932.
19
1
/
2
x14
3
/
4
inches, 49
1
/
2
x37
1
/
2
cm.
Condition B / B-: creases, abrasions and losses in margins and image; staining at edges. Silkscreen on board.
Matted and framed.
A modern, Art Deco living roomwith stylish, brightly-colored furniture to market this “quick drying enamel.”
[500/750]
67
68
I...,48,49,50,51,52,53,54,55,56,57 59,60,61,62,63,64,65,66,67,68,...214