PAOLO FEDERICO GARRETTO (1903-1989)
50
●
AXA / MARGARINE. 1932.
59x39 inches, 175
1
/
4
x99 cm. Pontal Publicite, Paris.
Condition B-: creases, abrasions and restoration along vertical and horizontal folds and in margins and
image; overpainting and staining in image and at edges.
Garretto was primarily a caricaturist but became an international artistic star in the 1920s, with work
published in French, British and German magazines. He also contributed numerous covers and
drawings to American magazines like
Vanity Fair
and
Fortune
. In between his travelling and magazine
illustration work Garretto also designed posters. He mainly worked for transportation companies but
also designed a few product ads. In this simple and direct image, he transforms the typography of the
product’s name into an exultant chef holding his product proudly in the air.
[800/1,200]
I...,36,37,38,39,40,41,42,43,44,45 47,48,49,50,51,52,53,54,55,56,...214