M. COCHARD (DATES UNKNOWN)
44
●
ALGER ALETTI CASINO
MUNICIPAL. Circa 1930.
34
1
/
2
x23
3
/
4
inches, 87
1
/
2
x60
1
/
4
cm. Baconnier,
Algiers.
Condition A.
Joseph Aletti was a hotel and hospitality
magnate. Through his family he came to own
a string of prominent hotels in Vichy and on
the French Riviera. In 1930, the year France
was celebrating the 100th anniversary of the
French occupation of Algeria, Aletti opened up
a large, high-end hotel in the country’s capital
city. The elegant hotel and casino soon became
one of the most fashionable spots in the entire
city, and this poster perfectly captures the
feeling of the sought-after destination. Although
the artist is unknown, the printer Baconnier
was one of the best in Algeria. This image also
exists in a smaller variant and as a luggage label.
[1,000/1,500]
P. SOULOUMIAC (DATES UNKNOWN)
45
●
PUBLICITÉ / ORIENT OFFICE.
1930.
49x36
1
/
2
inches, 124
1
/
2
x92
3
/
4
cm. Richat Fres,
Beirut.
Condition B / B+: restored losses in margins;
restoration and restored losses along vertical and
horizontal folds.
A poster for one of the first, but no longer
extant advertising agencies in Lebanon. While
the artist is unknown, F. Pharaon was one of
the pioneers of modern advertising in the
country. The simple image, in only two colors,
is accomplished in a pure Art Deco style.
[800/1,200]
44
45
I...,32,33,34,35,36,37,38,39,40,41 43,44,45,46,47,48,49,50,51,52,...214