SERGE LIBISZEWSKI (1930- )
222
●
OLIVETTI. 1974.
27
1
/
4
x18
1
/
2
inches, 61
1
/
2
x47 cm. Elli & Pagani, Italy.
Condition B+: creases, abrasions and bubbling in margins and image.
Libiszewski studied art in his native Switzerland with Josef Müller-Brockmann. In 1962, he opened
up his own photography studio in Milan, where, with the help of Max Huber, began to work for some
of Italy’s premier companies. Here, he has photographed a sculpture of an Olivetti machine designed
by American artist, Roger Selden. It is another charming and unusual facet of Olivetti’s continuous,
ever-changing and creative ad campaigns.
[600/900]
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