RENÉ GRUAU (RENATO DE ZAVAGLI, 1909-2004)
172
●
BLIZZAND / TERGAL BOUSSAC. 1959.
62x45
1
/
2
inches, 157
1
/
2
x115
1
/
2
cm. Cinemato, Paris.
Condition B+: creases, abrasions and restoration in margins and image.
In addition to being the most acclaimed fashion illustrator of the post-war years, Gruau was first and
foremost a poster designer, by his own words “fashion illustration has been an accident in my life,
advertising and posters has been a choice.” His most emblematic campaigns were for Dior (for whom
he worked for over 30 years), Le Rouge Basier, Le Lido and Blizzand, a brand of raincoats for whom
he designed advertising from the mid 1950s through the mid-1960s. Very few of Gruau’s posters
feature detailed backgrounds; fewer still depict any technological element, making this stylish car a
welcomed anomaly within his oeuvre.
[800/1,200]
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