Page 125 - Swann Galleries - Modernist Posters - Sale 2314 - May 13, 2013

Lot 146 Continued
had a 12 year long relationship. “In all of Giusti’s graphics, he has avoided the classical and sought
instead a contemporary, even futuristic effect. He has succeeded to the extent that his designs are
consistently ahead of their time” (Art Directors Club Hall of Fame 1979 Biography. He was inducted
along with Milton Glaser, Ladislav Sutnar, Jan Tschichold, Willem Sanberg and two others).
[400/600]
WEIMER PURSELL (1906-1974)
147 ● NATIONAL HOTEL WEEK. 1942.
233/4x18 1/4 inches, 59x461/2 cm. L.I.P. & B.A., New York.
Condition B+: creases, abrasions and light staining in margins and image.
Born in Tennessee, Pursell had no artistic training until the late-1920s when he moved to Chicago and
enrolled at the city’s prestigious Art Institute. He financed the completion of his studies through his
work as a package designer and billboard artist. He became a successful freelance illustrator for many
of the most well-known American magazines such as Life , Redbook , Town & Country, Forbes and
Newsweek. He also designed posters for the 1933 Chicago World’s Fair and some of the country’s
largest companies, including American Airlines, Winchester Rifles and Coca-Cola. National Hotel
Week was a marketing and promotional campaign first held in 1939 as a “nation-wide effort to
publicly acknowledge the significance and position of prominence of hotels in any community”
(Gettysburg Times, June 14, 1939). [800/1,200]
147