Page 115 - Swann Galleries - Modernist Posters - Sale 2314 - May 13, 2013

ANTONIO BOGGERI (1900-1989)
134 ● PIRELLI / ATLANTE ZEUS
ANTEO. 1961.
261/2x19 inches, 67 1/4 x481/4 cm. Ilte, Torino.
Condition B+: creases and abrasions in margins
and image. Paper.
Boggeri worked with the printer Alfieri & Lacroixi
in Milan, before opening up his eponymously-
named studio in 1933. It quickly became the
center of modernist, Italian graphic design,
attracting some of the most talented designers in
the country including BrunoMonari, Max Huber,
Schawinsky, Nizzoli, Monguzzi and others. His
firmworked for Olivetti, Pirelli and other dynamic
Italian brands. Some of his early studies with
photography, as well as the influence of Moholy-
Nagy, led him to become one of the pioneers of
using photography in advertising, which became
his major contribution to modern publicity.
[600/900]
PAUL SCHUITEMA (1897-1973)
135 ● MONDRIAN / HAAGS
GEMEENTEMUSEUM. 1972.
211 /2 x151/2 inches, 54 1/2x39 1/2 cm. Dijkman,
The Hague.
Condition B+: creases in image. Paper.
In the 1920s, Paul Schuitema and Piet Zwart used
new typography and photography in pure,
Constructivist ways, leading them to become the
fathers of modern Dutch graphic design. His style
had its roots in the philosophy of de Stijl and the
precepts of the Bauhaus and Constructivists. A
teacher at the Royal Academy in The Hague,
Schuitema’s virtuosity at photomontage, New
Typography and graphic design tricks, such as
overprinting, influenced the next generation of
Dutch designers. Towards the end of his life he
designed a few posters for exhibitions which paid
tribute to other members of the Dutch avant-
garde, using the specific visual vocabulary that
characterized their work. [600/900]
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