Basic HTML Version
A. M. CASSANDRE (ADOLPHE MOURON, 1901-1968)
77
•
PACIFIC. 1935.
50x35
1
/
4
inches, 127x89
1
/
2
cm. Sauberlin & Pfeiffer, Vevey.
Condition B+: repaired tears and restoration in margins, some affecting image.
In 1935, the Swiss tobacco company
Vautier
commissioned Cassandre to design a series of four
posters. For these, he turns away from the “neo-realist” style he had used the previous year on a poster
he designed for
Celtique
cigarettes, which was almost like an object poster of the cigarette package. For
the Swiss company, he uses the motif of a giant hand and depicts the cigarettes, cigars and pipes of the
company appearing en situ with smokers. In addition to changing his graphic approach, Cassandre
was also changing his artistic style at this time. This image is more painterly than his previous posters,
with rich layers of color and a more realistic handling of light and shadows. That the cigarettes contain
American tobacco is made clear in the lettering at the bottom. Mouron pl. 57, Suntory p. 178.
[8,000/12,000]