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A. M. CASSANDRE (ADOLPHE MOURON, 1901-1968)
78
•
UNIC. 1932. Gouache and airbrush maquette.
62
1
/
2
x46
1
/
2
inches, 159x118 cm.
Condition B+ / B: tears and losses along bottom edge, affecting text; scuffs
and abrasions in image; printer’s notations in pencil on image.
In the early 1930s Cassandre designed a few posters in the “neue sach-
lichkeit,” the new realism style. Unlike the hyper-realism of the Swiss
approach, Cassandre “augmented” reality to serve his artistic vision,
such as here, where one shoe is larger than the other and the socks are
left unfinished. This original painting allows us to not only see his
exceptional talent, but also provides insight into the printing and
advertising process. The change to the thickness of the sole of the right
shoe was likely made at the last minute by the client. We also see some
of the printer’s notations on the image, including “BAT,” (“Bon a
tirer” - “good to print”), possibly written by Mr. Fenestrier himself, a
manger who watched every detail. Suntory 26A.
[50,000/75,000]