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TRIO S. A.
61
•
CIGARETTES SWISSAIR. 1934.
49
3
/
4
x35
1
/
4
inches, 126
1
/
2
x89
1
/
2
cm. A. Marsens, Lausanne.
Condition B+: repaired tears, minor restored losses and restoration in margins, some slightly affecting image.
In the early days of commercial aviation when smoking was allowed on flights, some airlines had pop-
ular brands of cigarettes packaged with their own logo. Swissair went one step further and founded its
own brand of cigarettes. Each pack contained a photograph of planes in flight, taken by Walter Mittel-
holzer. He was a pioneer of aviation, both as a pilot and aerial photographer, and became technical
director of Swissair. That the poster has such photo-like qualities is clearly an allusion to the cards
found within each packet.
[1,000/1,500]