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HERBERT MATTER (1907-1984)
60
•
FRETZ. Brochure. 1933.
11
3
/
4
x8
1
/
4
inches, 30x21 cm. Gebr. Fretz, Zurich.
Condition A.
A four page promotional brochure for the prominent Swiss printing firm Fretz highlighting the com-
pany’s four main services; letterpress printing, lithography and offset, gravure and binding. It is a
masterpiece of design, seamlessly incorporating photo montage, geometrical and abstract forms,
typography and collage. Fretz was so pleased that they asked Matter to enlarge these designs for the
their exhibition booth at the Grafa 34 in Zurich. Matter p. 57-8, MOMA 566.1977, Swiss Graphic
Design.
[1,500/2,000]