378 •(BILLBOARDS--DETROIT, MICHIGAN)
A selection of approximately 22 photographs depicting graphic ads for beer & televisions.
Including spots for Budweiser (Pick a Pair of 6-Paks) and Stroh's (It's Lighter!) as well as RCA Victor TVs (also with one billboard advertising a washer-dryer machine). Many of the billboards also advertise the Detroit Red Wings along the bottom edge. Silver prints, the images measuring approximately 4½x6½ inches (11.4x16.5 cm.), the sheets slightly larger, most with a numeric notation and date, in the negative, and 8 with a hand stamp on recto; one with a typed caption on verso. 1957-59

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