Sale 2561 | Lot 378
![](https://www.swanngalleries.com/media/mediashare/lof/gallery/album/_/m/_mg_0296.jpg)
![](https://www.swanngalleries.com/media/mediashare/lof/gallery/album/_/m/_mg_0297.jpg)
![](https://www.swanngalleries.com/media/mediashare/lof/gallery/album/_/m/_mg_0298.jpg)
![](https://www.swanngalleries.com/media/mediashare/lof/gallery/album/_/m/_mg_0299.jpg)
![](https://www.swanngalleries.com/media/mediashare/lof/gallery/album/_/m/_mg_0300.jpg)
5
![](https://www.swanngalleries.com/media/mediashare/lof/gallery/album/_/m/_mg_0296.jpg)
![](https://www.swanngalleries.com/media/mediashare/lof/gallery/album/_/m/_mg_0297.jpg)
![](https://www.swanngalleries.com/media/mediashare/lof/gallery/album/_/m/_mg_0298.jpg)
![](https://www.swanngalleries.com/media/mediashare/lof/gallery/album/_/m/_mg_0299.jpg)
![](https://www.swanngalleries.com/media/mediashare/lof/gallery/album/_/m/_mg_0300.jpg)
378 •(BILLBOARDS--DETROIT, MICHIGAN)
A selection of approximately 22 photographs depicting graphic ads for beer & televisions.
Including spots for Budweiser (Pick a Pair of 6-Paks) and Stroh's (It's Lighter!) as well as RCA Victor TVs (also with one billboard advertising a washer-dryer machine). Many of the billboards also advertise the Detroit Red Wings along the bottom edge. Silver prints, the images measuring approximately 4½x6½ inches (11.4x16.5 cm.), the sheets slightly larger, most with a numeric notation and date, in the negative, and 8 with a hand stamp on recto; one with a typed caption on verso. 1957-59
[800/1,200]