Sale 2449 - Graphic Design, May 25, 2017

ANDRÉ GIRARD (1901-1968)

●

EXPOSITION INTERNATIONALE DES ARTS DÉCORATIFS ET INDUSTRIELS

MODERNES. 1925.

23x14

inches, 58

x37

cm. Les Editions de l’Image de France, Paris.

Condition A.

This is the

RAREST

of the four posters that were commissioned for the seminal

Exposition Internationale

des Arts Décoratifs et Industriels Modernes

. Similar to the use of smoking chimneys in Charles Loupot’s

poster for the same exhibition (see previous lot), Girard’s image has a much stronger and more dynamic

layout. The smokestacks rise in a pyramid that visually echoes the seething mass of men who are

scrambling to get to the top of their own pyramid. At the pinnacle, one man holds aloft a chalice,

perhaps meant to indicate a form of perfection toward which all are striving. As with the other three

posters designed for the exhibition, colors are kept to a minimum. This is the

SCARCE

smaller format.

[2,000/3,000]