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PAUL RAND (1914-1996)
290
●
IBM. 1982.
36x24 inches, 91
1
/
2
x61 cm.
Condition A: minor abrasions at bottom edge; minor creases at edges. Paper.
Rand was first employed by IBM in 1956 to redesign the company’s logo. He continued consulting
for the company for more than 30 years, redesigning their logo at least twice more. In 1981, he came
up with the now-famous rhebus, which has become one of the most famous and recognizable corporate
identity statements of the 20th century. It took a year for the company to actually use the design in
promotion, at which point they printed it as a poster with small text at the bottom explaining the
significance of each element of the rebus. This is the first printing. MoMA 520.1983, Modern Poster
211, Encyclopedie de l’Affiche p. 106, Modern American 100, Resnick 72.
[2,000/3,000]