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HERBERT BAYER (1900-1985)
217
●
ELECTRONICS - A NEW SCIENCE FOR A NEW WORLD. Booklet. 1942.
8
1
/
4
x10
3
/
4
inches, 21x27
1
/
4
cm. General Electric Company, New York.
Condition A- / B+: minor creases an abrasions at edges of front and back cover; staining on verso of front
cover and some inside pages. Includes insert “A Primer of Electronics.”
A fabulous and startling piece of Modernist design, this poster was commissioned from Herbert Bayer
by Leo Lionni, the art director of N.W. Ayers at the time. Filled with powerful photomontages, color
illustrations, dynamic layout and diagrams, the imagery here combines with the text to form a sort of
science fiction narrative applied to the real world. Within its pages, the electron is explained and FM
radio is promoted, as well as the nascent technology for television. The use of electricity to aid in
public safety, agriculture and medicine is also illustrated.
[400/600]