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BERTOLD LÖFFLER (1874-1960)
5
●
KUNSTSCHAU WIEN. 1908.
14
1
/
4
x19
1
/
2
inches, 36
1
/
4
x49
1
/
2
cm. Alb. Berger, Vienna.
Condition A / A-: light time-staining in margins; hinged to mat at top corners on verso. Printed on thick
paper. Matted and framed.
Bertold Löffler studied at the School of Arts and Crafts in Vienna along with Koloman Moser.
Throughout his entire life he was very active in many fields of the arts, both creating and teaching.
Much of his graphic work was produced for the “Fledermaus” cabaret and for the Wiener Werkstätte,
for whom he designed posters, postcards, calendars and other collateral material. In 1908, Löffler
participated in the art exhibition,
Kunstschau.
Organized under the leadership of Gustav Klimt, the
large exhibition combined the work of Vienna’s School of Arts and Crafts, the Art School for Women
and Girls and the Wiener Werkstätte. It was held in a building built specifically for the show by Josef
Hoffmann, that contained 54 rooms and held the work of 179 artists; room 10 was dedicated to the
poster art of Löffler. He also designed this poster advertising the exhibition (Oskar Kokoshka designed
another one). It is a masterful stepping stone between the heavy, often abstract ornamentation of the
Secession and the cleaner, more linear designs of the Wiener Werkstätte. This is the smaller format.
Denscher 70, Vienna Secession 13, Mascha p. 50, Modern Poster 45, Maitres 1900 p. 182, Design
Graphique p. 28-29, Encyclopedie de l’Affiche p. 323.
[30,000/40,000]