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55

JAROSLAV RÖSSLER (1902-1990)

Advertising still life for Cérès pâtes.

Color carbro

print, 3

1

/

2

x2

1

/

2

inches (8.9x6.4 cm.). Circa 1932

[5,000/7,500]

From Zbynek Primus, Prague; to a Private

Collector.

Rössler was one of the first European photographers

to creatively use the medium of color, and became

known for a stunning formalism employed in a

range of artistic advertising compositions.

Vladimir Birgus, et. al,

Jaroslav Rössler, fotografie,

kolaze, kresby

(Prague: Kent), 2008.

56

MARGARET BOURKE-WHITE

(1904-1971)

Coca-Cola advertisement.

Warm-toned silver

print, 13

1

/

8

x9

1

/

4

inches (33.3x23.5 cm.), with

Bourke-White’s stylized signature, in pencil, on

mount recto. Circa 1930

[6,000/9,000]

56

55