55
●
JAROSLAV RÖSSLER (1902-1990)
Advertising still life for Cérès pâtes.
Color carbro
print, 3
1
/
2
x2
1
/
2
inches (8.9x6.4 cm.). Circa 1932
[5,000/7,500]
From Zbynek Primus, Prague; to a Private
Collector.
Rössler was one of the first European photographers
to creatively use the medium of color, and became
known for a stunning formalism employed in a
range of artistic advertising compositions.
Vladimir Birgus, et. al,
Jaroslav Rössler, fotografie,
kolaze, kresby
(Prague: Kent), 2008.
56
●
MARGARET BOURKE-WHITE
(1904-1971)
Coca-Cola advertisement.
Warm-toned silver
print, 13
1
/
8
x9
1
/
4
inches (33.3x23.5 cm.), with
Bourke-White’s stylized signature, in pencil, on
mount recto. Circa 1930
[6,000/9,000]
56
55