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ANNA MARIE MAGAGNA.
“Insouciant.” Gouache, fine marker and pen on paper. 532x253 mm; 17x10 inches, image.
Signed along image, left, and dated lower right margin. Original illustration for Henri
Bendel advertisement inThe NewYorkTimes featuring model Bonnie Pleasant in a body-
fit full length coat with faux fur collar and synthetic reptile fabric. 1970.Archivally matted
and framed with a clipping of the printed ad in upper left hand corner.
[1,000/1,500]
This image was used in long-running Bendel advertisements in the NewYork Times for 1970 and
1973, respectively. Magagna’s work was revolutionary in the world of fashion illustration. The
American retail and fashion groundbreaker, Geraldine Stutz, then President of Henri Bendel in
NewYork City, “discovered” Magagna and selected her to be the store’s exclusive artist from 1969
to the early 1970’s where she abruptly changed their look from cool sophistication to a savvy, smart
and edgy elegance.
During her time at Bendel, she interpreted fashion designs by Stephen Burrows, Sonia Rykiel, Jean
Muir, Zandra Rhodes and others, most during the boom years of discotheque Studio 54, frequented
by many of the designers.
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