Page 60 - Sale 2278 - Modernist Posters

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FREDERICK C. HERRICK (1887-1970)
64
R•M•S•P / NEW YORK SERVICE. Circa 1921.
39
3
/
4
x24
1
/
2
inches, 101x62 cm. Sanders Phillips and Co., London.
Condition B+: repaired tears and creases in margins, some affecting image; abrasions in image.
Almost all of Herrick’s posters are marked by an elegant Art Deco stylization, and indeed he was the
only British artist to participate in the famed 1925 Parisian
Exposition Internationales des Arts Decoratifs
et Industriels Modernes
. In addition to designing posters, he was also in charge of the Baynard Press in
London. Herrick designed posters for a variety of clients including the London Underground, the
Empire Marketing Board, RMSP (Royal Mail Steamship Packet), The Royal Mail Line and The
Anchor Line. Herrick designed several images for the RMSP company, each one a masterful Art Deco
design. The RMSP became the world’s largest shipping line in 1927 when it bought the White Star
Line. They were later dissolved on account of financial improprieties in 1931, and reestablished as the
Royal Mail Line in 1932. This is one of Herrick’s
RAREST
posters - we cannot find an auction record
within the last 25 years.
[3,000/4,000]