Page 37 - Sale 2278 - Modernist Posters

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34
35
PIERRE ANDRY-FARCY (1882-1950)
35
LE PETIT DAUPHINOIS. Post 1925.
47x63 inches, 119
1
/
2
x160 cm. Generale, Grenoble.
Condition B+: sharp vertical and horizontal folds.
Andry-Farcy was the director of the Grenoble Art Museum, the art critic for
Le Petit Dauphinois
, the
most important newspaper in the French Alpine region, and a poster designer. He was clearly familiar
with A.M. Cassandre’s 1925 poster for the Parisian newspaper
l’Intransigeant
which prominently fea-
tured telegraph wires and insulators. But Andry-Farcy takes the concept one step further. The giant
red hand grasping the telephone cables can either be considered the newspaper itself, with its fist liter-
ally on the pulse of all that’s up to date, or it can be seen as the reader, who through the newspaper
will be able to get a hold of all the news that is fit to be communicated. In 1933 Cappiello also
designed a poster for the same newspaper.
RARE
[2,500/3,500]