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CHARLES LOUPOT (1892-1962)
33
•
LE TRACTEUR AUSTIN. 1928.
46
3
/
4
x62
1
/
4
inches, 119x159
1
/
2
cm. Les Belles Affiches, Paris.
Condition B+: restoration along vertical and horizontal folds.
Loupot’s advertisement for a tractor is a sophisticated change from the majority of advertising for simi-
lar products. Traditionally, artists would merely provide detailed renderings of a machine. Loupot
forgoes the object itself and instead focuses on its function; its ability to help a farmer accomplish
enormous amounts of work. The
mise en page
is as brilliant as the concept, taking advantage of the
horizontal format and utilizing the effectiveness of the diagonal to suggest a steep incline, Loupot fills
the majority of the image with the furrows of a rich, plowed field. The tractor itself, working against
the grain of the field, (implying the strength of the machine), appears in the small triangle of sky in
the upper corner. Loupot’s talent as a master lithographer, using vibrant, warm colors, turns this poster
into a masterpiece of advertising artwork. Loupot / Zagrodski p. 73.
[6,000/9,000]
P. BOSSE (DATES UNKNOWN)
34
•
VISITEZ LE PAVILLON DES TABACS / EXPOSITION COLONIALE. 1931.
57x78 inches, 145x198 cm. A.M.I., Paris.
Condition B+: restoration along vertical and horizontal folds; creases and abrasions in image.
One of the exhibitors at the 1931 Colonial Exhibition was the French state owned tobacco company
(SEIT). Founded in 1926, they used the occasion of the exposition to launch a new brand,
Cigarettes
Congo
. The package for the new brand was designed by Bossé and featured the profile of a Congolese
woman with a typical tribal hairstyle. For this large and powerfully-colored poster, he uses more or less
the same image, with the major addition being that the woman is now shown smoking. There is no
biographical information about the artist. Seita p. 79.
[4,000/6,000]