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LUCIAN BERNHARD (1883-1972)
6
•
STEINWAY & SONS. 1910.
27x37
1
/
4
inches, 68
1
/
2
x94
1
/
2
cm. Hollerbaum & Schmidt, Berlin.
Condition B+ / B: repaired tears and restoration in margins and image; abrasions in image; minor over-
painting in corners.
At the beginning of the 20th century, Lucian Bernhard invented a new, modern and pragmatic way to
design posters. His
Sachs-Plakat
(Object Poster), presented objects depicted by themselves in flat col-
ors, with no ornamentation and no shadow, against a monochromatic background with very large,
bold typography. This poster for the world-renowned piano company, Steinway & Sons, is a classic
example of Bernhard’s style. A piano is by far the largest object Bernhard ever advertised, demonstrat-
ing how the Object Poster style could work with products on any scale. There are several different
variations of this poster, including one where the printer’s mark and artist’s signature appear in a differ-
ent place on the poster and one with an additional text line at the bottom advertising the piano
showroom’s address. Bernhard 39, DFP III 184 (var), Wember 69 (var), Weill 172.
[5,000/7,500]