In the twenty-first century, when one thinks of contemporary posters and graphic design, the term “branding” may come to mind. Our daily lives are inundated with examples of branding—company logos, slogans & imagery—on TV, through social media, and of course, on posters. While the focus on digital branding is relatively new in the scope of art history, the idea of designers creating a brand identity for professional clients goes back over 100 years.