Sale 2497 - Fine Illustrated Books & Graphics, January 29, 2019

92 c   (BAYER, HERBERT.) Cohama Ties, “Sunmaker colors give you a new perspective.” Original oversized advertising proof. 11 1 / 4 x14 inches, printed recto only. Signed in the plate and marked in pencil on verso in a few areas indicating the firm that commissioned the piece. Bright and clean. New York: Cohama Tie Fabrics, 1944   [600/900] The pencil indications in Bayer’s hand on the verso (“DorNY”) refer to Dorland International, the advertising agency where Bayer first started working as art director after leaving the Bauhaus in 1928 and for a short period in New York City. “In a graphic campaign for Cohama neckties . . . a de Chirico-esque space is transformed in a graphic dialectic. Sharp linear recessions into space highlight the presentation of this company’s neckwear, which looms large in comparison to small figures, reminiscent of those found in de Chirico compositions”—Chanzit, Gwen; From Bauhaus to Aspen: Herbert Bayer and Modernist Design in America, 3D Press, 2005, page 59. 93 c   (MATTER, HERBERT.) Knoll 55, “Knoll Associates and its Overseas Branches Extend their Greetings at the New Year.” Original oversized advertising proof, printed recto only, 9x12 inches, sheet, Signed in the plate. New York; et al: Knoll Associates, Inc., 1955 [300/400] Matter’s expressive and precise type-centric advertisement with a highly stylized and elongated “55” (possibly hand-lettered) is strikingly similar to the now-iconic Knoll logo he designed. For more than 20 years, Swiss émigré and modernist designer/ photographer Herbert Matter helped shape Knoll’s visual language designing everything from logos to catalogs, posters to exhibitions and more. 92 93