Sale 2495 - Illustration Art, December 6, 2018

202 c CLAYTON UNDERHILL. “Know-How makes them Better!” Illustration for a Kelly Tires advertisement, 1948. Pen, ink, and gouache on board. 254x394 mm; 10x15 1 / 2 inches, on 14 1 / 4 x20-inch board. Unsigned. Stray artist’s marks in margins. [600/900] 203 c MARY MAYO. “I’ll have my picture on the box some day!” Illustration for a General Mills “Wheaties” print advertisement, published in 1957. Gouache on board with paper background cut to size around image. 381x3687 mm; 15x14 1 / 2 inches on 19x19-inch board. Signed by Mayo in ink, lower right, on the background sheet. [2,000/3,000] Mayo (1924-1985) was among the relatively small but highly accomplished and talented roster of female illustrators of the 1950s and ‘60s, working primarily for the studio Fredman-Chaite. Known for her charming depictions of children and family life, she was chosen by such companies as Campbell’s Soups, Texaco, Florida Orange Juice, and Sunshine Biscuits, in addition to General Mills, to create wholesome ad illustrations. Mayo also illustrated stories for Collier’s, Red Book, Liberty, and numerous other magazines and newspapers of the day. 203 202