Sale 2471 - Printed & Manuscript African Americana, March 29, 2018

91 c   (BEAUTY.) Madame C.J.Walker’s Handbook of Beauty, Happiness and Success and a Mme. C.J.Walker matchbook. [32] printed pages, including the pictorial wrappers. 12mo, minor wear to wrappers; internally clean. Np, circa 1930 [400/600] The handsomely laid out booklet offers beauty tips, proclaims Walker’s Indianapolis factory “this great new building by and for our people,” gives horoscope information and household hints, and concludes with President Coolidge’s 1927 remarks on the “wonderful progress of the colored race.” The rear wrapper assures that Walker’s products were “made exclusively for and by the people of our race.” We find no other examples of this fascinating pamphlet on OCLC or at auction. The accompanying matchbook proclaimsWalker “The greatest benefactress of her race” and her products “the pathway to beauty and success”; her portrait and her Indianapolis factory are illustrated. 92 c   (BEAUTY.) Group of 13 original fashion photographs from the files of Jet and Hue magazines. Various sizes up to 14 x 11 inches, various conditions, most with crop marks or edits on recto, all with various photographer marks, captions and file stamps on verso. Vp, 1948-55 [600/900] A wide variety of shots from fashion shoots, including swimsuit models, children, and more. 93 c   (BEAUTY.) Group of African-American beauty pageant and fashion show ephemera. 21 items (4 photographs, 9 programs, and related ephemera), various sizes and conditions. Vp, circa 1930s-74 [400/600] The four photographs are from a debutante ball in Detroit circa late 1930s by Langford P. James, 8 x 10 inches * and 3 smaller photos from a pageant in Columbus, OH circa 1950. Also included are a group of fashion show and pageant programs from California from 1963 to 1974: National Association of Fashion and Accessory Designers programs, Los Angeles and San Francisco, 1963- 65 (5 programs) * 16th Cotillion, 20th Century Surf Club program, San Francisco, 1964 * Northern California Centennial Rose Parade Committee First Annual Coronation Ball program and 8 related tickets and memoranda, San Francisco, 1965 * Miss Bronze Northern California Beauty Pageant program, San Francisco, 1966 * Barbara Davis & Company Presents Fall Fashion Frenzy program, [San Francisco, 1974]. with —an advertising broadside titled “Take the Curls Out ofYour Hair by Using Carpenter’s Ox Marrow Pomade.” 12 1 / 2 x 5 1 / 2 inches, toned and slightly chipped. Louisville, KY: E.F. Catterton, circa 1900. 94 c   (BEAUTY.) Group of 100 Valmor product labels and a promotional leaflet. Various sizes; minimal wear. Chicago, circa 1936-46 [800/1,200] Valmor’s line of products for African-American consumers included the Sweet Georgia Brown line (body powder, hair glower,“Lightning Fast Quick Brightener Cream”), the Madam Jones line (hot comb oil,“Hair Glow-Ene”, “High Brown Hand Cream”) and more. Unlike MadameWalker’s competing company,Valmor was not a black- owned business.