Sale 2520 | Lot 367

(NEW ZEALAND--INDUSTRY) Album entitled An Appreciation from ASEA Electric (New Zealand) Ltd., with 56 crisp photographs by a skilled professional photographer.
Includes a range of aesthetically-pleasing prints depicting the company's products. With a scene of a centennial trade exhibition at which the Anderson 100 Box Butter Churn is displayed, views with huge machinery and electric motors, starters, relays and transformers, elegant close-ups of a control board and "line installations," a motor truck loaded with equipment, well-groomed workers at their desks, and related aerial views of Wellington's business district. Silver prints, the images measuring 5 7/8 x8 1/8  inches (15x20.6 cm.); with a detailed typewritten caption opposite each print. Oblong 4to, gilt-lettered full leather. 1940

[400/600]

ASEA was a Swedish company that incoporated its ASEA office, in New Zealand, in 1933.